To improve measurable business outcomes by improving lives.


To pioneer the acceptance of psychological science as an indispensable business tool.


The following ten values undergird all aspects of life at IncBlot including service delivery, decision-making, hiring and new product development.

  • Responsibility – we believe in the freedom to make decisions and take responsibility for the consequences of those decisions.
  • Openness – we understand that open sharing and critiquing of ideas leads to the quickest and most informed decision-making process.
  • Intelligence – we insist on brilliance, thought leadership, and an unquenchable desire for greater light, truth, and knowledge.
  • Purpose – we exclusively hire and retain those with a well-defined “why” to their work that is consistent with our organizational values.
  • Craftsmanship – we commit to detail and strive for timelessness in all that we produce.
  • Reverence – we grasp the significance of our work in the lives of others and approach it with the respect and reverence it deserves.
  • Humility – we value a deep understanding of personal strengths and weaknesses, as well as the humility that should attend such self-awareness.
  • Risk-taking – we understand that risk-taking, failure, and imperfection, are necessary points along the road to success.
  • Individuality – we espouse a belief that each individual possesses unique gifts, and that our continued success depends on the sharing of these gifts.
  • Presence – we aim to be singularly outstanding in our dress, speech, and executive presence.