Please feel free to quote, cite, or re-print them in part or whole. However, please CREDIT THE AUTHOR (Dr. Daniel Crosby) if you do.


The Psychology of Influence

Orginally appearing on Monsterthinking.com, this article discusses the six weapons of influence in accessible terms.



Risk Assessment…And Why You Stink At It

A candid analysis of common risk assessment mistakes and how to rectify them.

 

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Scientific – Our programs are based on behavioral science and developed by doctors. While other firms rely on hunches and the management theory du jour, we are rooted in the bedrock of science.

Measurable – We strive for measurable impact in all that we do and determine return on investment indicators with clients before accepting any engagement. Measurable success is what dictates our term of engagement – we work until you reach your goal and not one minute more.

Enjoyable – Our engagement style is best described as “edutainment.” We believe that people learn the most when they are having fun. Our goal is to deliver scientific, measurable services in such an enjoyable way that you won’t even realize you are growing.

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