Dr. Daniel Crosby

Dr. Daniel Crosby

Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. His clients include Brinker Capital, Morgan Stanley, RS Funds, Grant Thornton and NASA.

Dr. Crosby’s ideas have been featured in the Huffington Post, Registered Rep and Risk Management Magazine and he was recently chosen by Monster.com as one of the 12 thinkers to watch in the world of organizational psychology. Dr. Crosby’s well-reviewed book, “You’re Not That Great” applies elements of behavioral finance such as loss aversion and availability heuristic to the pursuit of a meaningful life. When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball and spending time with his wife and daughter.

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Why US

Scientific – Our programs are based on behavioral science and developed by doctors. While other firms rely on hunches and the management theory du jour, we are rooted in the bedrock of science.

Measurable – We strive for measurable impact in all that we do and determine return on investment indicators with clients before accepting any engagement. Measurable success is what dictates our term of engagement – we work until you reach your goal and not one minute more.

Enjoyable – Our engagement style is best described as “edutainment.” We believe that people learn the most when they are having fun. Our goal is to deliver scientific, measurable services in such an enjoyable way that you won’t even realize you are growing.




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