Is now a good time to buy stocks?

February 18, 2014


Happy belated Valentine’s Day dear readers- it would seem that irrationality is in the air just as surely as love! The Crosby Irrationality Index was up this month after sitting at just over 71 in January. While the market has … Continue reading



The Planning Fallacy aka Why Stuff Always Takes Longer Than You Think It Should

February 6, 2014


Last November my wife and I were blessed with the birth of Liam, our second child and first son. My wife, who had diligently prepared for all aspects of the baby’s arrival, had been encouraging me to prepare my overnight … Continue reading



Investing and the Danger of the Herd

January 23, 2014


“Try the chicken piccata, it’s our most-ordered dish.” “Consider the Richmond, it’s our most popular floor plan.” Salespeople have long understood our tendency to follow the herd and take comfort in outsourcing our decision-making to others. After all, we have … Continue reading



Is The Stock Market Currently Overvalued? – January 2014

January 22, 2014


Roughly two weeks ago we introduced you to the Crosby Irrationality Index (CII), a 0 to 100 gauge of market sentiment constructed from a weighted mix of fundamental and technical indicators. At last report we appraised the market to be … Continue reading



Results of the IncBlot Survey on Values-Based Investing

January 3, 2014


83% of respondents wanted to invest in companies that promote gender equality and make a point to provide capital to women 'treps. #SRI — Doctor Daniel Crosby (@incblot) January 2, 2014 89% of those surveyed wanted to invest in companies … Continue reading



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Why US

Scientific – Our programs are based on behavioral science and developed by doctors. While other firms rely on hunches and the management theory du jour, we are rooted in the bedrock of science.

Measurable – We strive for measurable impact in all that we do and determine return on investment indicators with clients before accepting any engagement. Measurable success is what dictates our term of engagement – we work until you reach your goal and not one minute more.

Enjoyable – Our engagement style is best described as “edutainment.” We believe that people learn the most when they are having fun. Our goal is to deliver scientific, measurable services in such an enjoyable way that you won’t even realize you are growing.




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