12 Rules For Investing

May 19, 2014


• In every market, you control what matters most (your behavior). • Risk is a permanent loss of capital. • Start now. Start again tomorrow. • Trouble is opportunity. • “Diversified” does not mean “never going to go down.” • … Continue reading



The World Needs Your Weird

May 5, 2014


My wife and I welcomed our second child last November and as is the time-honored tradition, my mother in law came out to help during those sleepless first few weeks. Taking advantage of the extra hands and much in need … Continue reading



Can Being Weird Make You Rich and Happy? – Dr. Daniel Crosby at TEDxBYU

April 30, 2014


When we think of “irrationality” or “weirdness” it’s almost always in a negative light. However, my study of irrationality in financial markets has taught me that honoring the quirks that make us unique can have a positive impact in life … Continue reading



Is now a good time to buy stocks?

February 18, 2014


Happy belated Valentine’s Day dear readers- it would seem that irrationality is in the air just as surely as love! The Crosby Irrationality Index was up this month after sitting at just over 71 in January. While the market has … Continue reading



The Planning Fallacy aka Why Stuff Always Takes Longer Than You Think It Should

February 6, 2014


Last November my wife and I were blessed with the birth of Liam, our second child and first son. My wife, who had diligently prepared for all aspects of the baby’s arrival, had been encouraging me to prepare my overnight … Continue reading



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Why US

Scientific – Our programs are based on behavioral science and developed by doctors. While other firms rely on hunches and the management theory du jour, we are rooted in the bedrock of science.

Measurable – We strive for measurable impact in all that we do and determine return on investment indicators with clients before accepting any engagement. Measurable success is what dictates our term of engagement – we work until you reach your goal and not one minute more.

Enjoyable – Our engagement style is best described as “edutainment.” We believe that people learn the most when they are having fun. Our goal is to deliver scientific, measurable services in such an enjoyable way that you won’t even realize you are growing.




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