Tag Archives: selling

Leading Change: Telling, Selling and Doing

Posted on February 1, 2012 by admin

One of the biggest gripes of leaders everywhere is the difficulty of leading change. Leading change is fundamentally about influence; persuading others to engage in the new behaviors en route to driving a new outcome. Setting aside organizational change for … Continue reading →

Posted in Uncategorized | Tagged change, change management, doing, leadership, leading by doing, leading by example, leading change, OCM, selling, telling | Comments Off

Persuasion Challenge – Authority

Posted on October 6, 2011 by admin

9 out of 10 doctors agree that people are influenced by appeals to authority. Rather than tout your own expertise, which can be off-putting, take today to build up someone with whom you work. One way to do this would … Continue reading →

Posted in Uncategorized | Tagged behavioral marketing, cialdini, closing a deal, how to sell, influence, persuade, persuasion, sales, sales training, selling | Comments Off

Persuasion Challenge – Scarcity

Posted on October 5, 2011 by admin

Why are diamonds so valuable? The confluence of events that must occur to produce a diamond make it exceedingly rare, which drives up the price. Consider whatever it is that you are hoping to influence. What makes what you are … Continue reading →