Persuasion Challenge – Social Proof

October 7, 2011

 

Let’s face it, humans are herd animals and are influenced by what others are doing. Determine a person whose behavior you would like to influence en route to meeting your goal. Now create a (factual) narrative where a person similar to the person you are trying to influence engaged in a behavior like the one you are trying to influence, with positive results. Share this story as a means to motivate them and help them understand how taking the same steps might result in similar rewards.

 

 

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